The Story Behind Sell My Watches
Meet Carl Ashfield, founder of Sell My Watches.
After 5 years in the luxury watch trade, Carl founded Sell My Watches to create a transparent, fair, and customer-focused watch buying experience in the UK.
Carl has personally handled over 3,000 luxury timepieces and built deep knowledge across private sales, auctions, and the wider luxury watch market.
Meet Carl, Our Founder
"My love affair with watches began when my grandfather left me his 1965 Omega Seamaster. That single timepiece sparked a lifelong passion for horology."
After 5 years in the luxury watch trade, I founded Sell My Watches with a simple mission: to create the most transparent, fair, and customer-focused watch buying experience in the UK.
I've personally handled over 3,000 luxury timepieces and built deep knowledge across private sales, auctions, and the wider luxury watch market. This experience helps us give clear, realistic guidance before you decide to sell.
Every watch tells a story. It's my privilege to be part of that story.
Carl Ashfield, Founder & Head Horologist.
Our Birmingham Office
Our Birmingham office is available by appointment only. If you would rather discuss your watch in person, please contact us first so we can arrange a suitable time.
- Grosvenor House, 11 St Pauls Square, Birmingham, B3 1RB, United Kingdom
- info@sellmywatches.co.uk
- Appointments Only
Our Values
The principles that guide everything we do.
- Transparency: no hidden fees, no surprises. We show you exactly how we value your watch.
- Expertise: our team includes certified horologists with decades of combined experience.
- Trust: we earn trust through clear communication, careful handling, and a straightforward selling process.